destination.data – The central solution for tourism data management

The unique solution for the efficient and media-neutral management of tourism content.

Headerbild für destination.data Redaktionssystem für die Tourismusbranche bei team neusta

destination.data – The smart solution for tourism content

destination.data is a powerful editorial system that has been specially developed for the management of tourism offers. Whether small teams or large, distributed editorial groups - with destination.data, all content can be managed efficiently and media-neutrally. The platform serves as a central point of contact for all tourism information, from hosts, restaurants and POIs (points of interest) to tours, packages, regional information, articles and events. This allows tourism organizations to maintain an overview at all times and manage their content optimally.

Media-neutral data management: maintain once, publish everywhere

With destination.data, you have full control over your tourism content - once maintained, available everywhere. Our multi-client capable and multilingual platform combines the best functions from various specialist solutions and enables you to manage all content efficiently. 

Thanks to our multi-channel maintenance system, you can integrate content seamlessly into all relevant marketing channels - from websites and mobile apps to large guest steles. External data sources such as booking systems or event databases can also be easily integrated so that you can visualize, control, refine and market accommodation, events or POIs centrally. 

At the heart of destination.data is media-neutral data management based on the “Create Once, Publish Everywhere” principle. In contrast to conventional databases, which are optimized for a single type of output, destination.data allows you to manage content flexibly and prepare it for different channels. Our adaptive input masks adapt intelligently to the requirements of the respective media and projects - so your data maintenance remains efficient, consistent and without redundant effort. 

With destination.data, you save time, optimize your workflows and reach your target group across all relevant channels - simply, efficiently and media-neutrally. 

Intelligent visitor guidance & real-time information

Live visualization of the workload

Real-time data and forecasts for excursion destinations.

Targeted visitor management

Suggest alternative, less frequented destinations.

Integration in third-party platforms

Provision of data on websites, apps and information boards.

Sustainable visitor management

Relief for overcrowded places & better distribution of guests.

Transparent guest information

Visitors receive up-to-date recommendations in real time.

Artificial intelligence for content & image management

Automated text generation

With ChatGPT, description texts for POIs, tours and other content can be created at the touch of a button, including target group-specific variants.

Multilingual content

DeepL translates texts into up to 15 languages, with optional quality checks by wordcraft translators.

Intelligent image management

Google Vision automatically analyzes and indexes images to ensure that they can be found quickly.

Digital Asset Management (DAM) - Efficient media management

Central management of images and videos

Including automated keywording and bulk operations for fast processing.

Seamless TYPO3 integration

Metadata is retained, media can be embedded directly into websites and other channels.

Automated processes

QR code creation, georeferencing and route planning simplify the management and use of data.

Flexible use & open data options

Adaptively customizable input masks

Content can be flexibly adapted to different output media.

Powerful filter and export options

Provision in XML, Microsoft Office, JSON and highlighting of highlights for targeted use.

Creative Commons license model

Flexible licensing with the option of providing data as open data.

Search engine optimized structure

schema.org annotations ensure better findability in search engines.

Our intelligent solutions for digital tourism management

Check out our cases

Innovative travel companion for the Alpine region Tegernsee Schliersee

We developed a progressive web app for Regionalentwicklung Oberland with various guest information and live data, which serves as a comprehensive travel companion for guests to the region.

destination.welcome daily planner "Reisekumpel"

Stressful and time-consuming research is a thing of the past - the new app enables dynamic vacation planning that is tailored to your individual needs.

Central media management using the new DAM 2.0

The digital asset management destination.data enables the central management and licensing of images as well as the automatic assignment of keywords using artificial intelligence.

All-in-one solution for Saxony

We successfully implemented the all-in-one solution for tourist destinations "destination.one" in the German state of Saxony.

Digital foresight for sustainable tourism in the Black Forest

The progressive web app brings the Black Forest National Park region to life in a modern way and helps guests to plan their trip consciously, flexibly and close to nature.

Put an end to data chaos - we bring structure to your tourism content!

Set the data compass correctly now and get in touch!

Adi Hadzimuratovic

managing director